“Not more of the same, but more of different.” “Retailers need to be adventurous and lead with new brands in order to stand out and be noticed on the high street,” added Spencer. “We’ve done the hard work for retailers by carefully selecting a depth of range that goes hand in hand with student shopping,” said Suma Wholefoods head of convenience sales Johnny Spencer. “Students are more in tune with ethical shopping and sustainable brands and we’ve made sure that what’s on shelf fits the brief perfectly. Brands include Moju, Hip Pop, and Firefly Drinks. Next month, the co-operative wholesaler is also set to launch a student beverages planogram which will consist of products to aid their studying and health, such as CBD, functional drinks including products promoting gut health, and probiotics. Suma has also received interest from Costcutter. Spar wholesaler Appleby Westward is set to implement the range in its Gillett company-owned stores from November. More plant-based products, correctly presented, would attract a more savvy shopper, said Suma The Grocer New Product & Packaging Awards. Lumina Intelligence: UK Food & Drink Reports.
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